AllSaints strengthens its global leadership team

The premium fashion brand has appointed Alex Didymiotis as chief people officer, while Alfie Meekings has taken on the role of chief transformation and technology officer.

The retailer said Didymiotis, who joined the business in 2024 from Charlotte Tilbury, has made a “significant contribution” to its culture and people strategy. She will be responsible for leading the group’s global talent agenda, culture initiatives and HR operations in her new position.

Meekings, who also joined in 2024, has successfully delivered a number of strategic projects and played a key role in setting the group’s future vision, AllSaints said.

He brings more than a decade of experience in business transformation and technology, with senior roles at Selfridges and Tesco, as well as consultancy work with Charlotte Tilbury and EY.

AllSaints chief executive Pete Wood said: “I’m delighted to have Alex and Alfie in these new leadership roles. Both have already made a substantial contribution since they joined us, and their expertise in people, technology and transformation is invaluable as we ensure that our brands are positioned as strongly as possible for the future.

“Promoting exceptional talent from within is a core part of our culture. I’m looking forward to continuing to work closely with both Alex and Alfie across both of our fantastic brands.”