Adidas has unveiled a new concept flagship store on Oxford Street, which features a strong focus on experiential digital innovation and customer services.
2019-10-15T06:36:00+01:00By Grace Bowden
Sports Direct has demanded a competition probe be launched into sportswear brands Nike and Adidas.
2019-06-19T09:44:00+01:00By Rebecca Morrison
Adidas global director of digital and retail marketing Swave Szymczyk gives his thoughts on how direct-to-consumer brands can win in the digital economy.