Fashion and footwear retailer panders to baser desires
Menswear fashion retailer Base London is to launch a£1 million ad campaign in cinemas, carrying an 18 certificate. The short is described by the retailer as 'rude, rewarding and slightly dark, with a big surprise ending'.

The ad will run in cinemas nationwide from June. However, it is available to view now on the internet at Base London's web site,

Base London operates a standalone store on London's Carnaby Street.