How are shoppers interacting with retailer apps on their smartphones and tablets? Find out in this new infographic.
Not many technology propositions pull such contrasting opinions as mobile apps. Some industry experts feel the app should solely drive sales, others see them as a tool for assisted selling, while an increasing proportion believe apps are the perfect platform to build loyalty and facilitate mobile payment.
Understanding how people view retailer apps in relation to apps for Uber, Snapchat and online banking is key in getting to the bottom of where retailer apps sit within the wider landscape.
To download the accompanying report, Mobile apps for the modern consumer – How shoppers interact with retailer apps on their smartphones and tablets, click here.