Lisa Byfield-Green
Lisa Byfield-Green is data and insights director at Retail Week, responsible for our data insight, analyst content and advisory research.
Previously she worked as a senior retail analyst for online and digital, leading research at IGD and Planet Retail (now Edge by Ascential) in the UK and more recently LZ Retailytics in Germany.
Lisa regularly provides commentary on the retail industry and presents at briefings, conferences and workshops.
Contact info
- Tel:
- +44 (0)20 3960 9204
- Email:
- lisa.byfield-green@retail-week.com
- Opinion
‘As ChatGPT gets flirty, now is the time to embrace this cutting-edge technology’
With new releases this week from OpenAI and Google, generative AI (Gen-AI) tools are developing rapidly and destined to be on every smartphone. As more customers gain access to this dynamic technology, now is the time for retailers to get on board and explore the opportunities.
- Analysis
‘Reasons for retailer optimism, despite damp and gloomy April’
Despite a damp and gloomy April impacting customer spend, there are plenty of reasons for UK retailers to be quietly cheerful about the months ahead. Here are some of the ways retailers can capitalise on continuing consumer caution.
- Opinion
'Gen-AI boom has come at exactly the right time for Amazon'
Amazon chief executive Andy Jassy emphasised to analysts on its quarterly investor call the huge opportunity that generative AI (Gen-AI) will bring to its business: “I don’t know if any of us have seen a possibility like this in technology in a really long time, for sure, since the cloud, perhaps since the internet.”
- Opinion
‘As Vinted dominates pre-loved fashion, are retailers missing a trick?’
Earlier this month, eBay scrapped seller fees on consumer-to-consumer fashion and it’s no wonder – the secondhand market for clothing is soaring. But there is one problem for established players such as eBay and Depop: the exodus of customers switching to Vinted
- Opinion
John Lewis Partnership: where should the new executive team focus?
With the strengthening of its leadership team and the appointment of former Tesco boss Jason Tarry as chair, what does the future hold for John Lewis? Retail Week data and insights director Lisa Byfield-Green examines the areas of the business that require focus and the priorities that lie ahead
- Opinion
‘As Shein leads global fashion, there’s opportunity to differentiate on what it cannot do’
Shein became the world’s biggest fashion retailer in 2023. Retail Week data and insights director Lisa Byfield-Green considers the implications of Shein’s rise and identifies winning strategies its competitors can adopt in response
- Innovation of the Week
From next-gen AI to Apple Vision Pro: 13 global retail innovations shaking up the industry
Here we bring you the latest quarterly roundup of 13 innovations that caught our attention over the past three months, from ways to protect store staff to Apple’s latest device and an explosion of new AI tools.
- Analysis
The challenges keeping retail’s legal leaders up at night
Recent global events have brought the unpredictability of retail into sharp focus.
- Analysis
Retail Horizon 2024: Industry optimism amid consumer caution and global uncertainty
Retailers are emerging cautiously from recent macroeconomic challenges. As inflation moderates and supply chain pressures ease, businesses are looking ahead with measured optimism.
- Analysis
Retail Horizon 2024: Industry
Retail Horizon 2024 is Retail Week’s exclusive strategic toolkit for subscribers.
- Analysis
Retail Horizon 2024: How AI will help retailers unlock their growth potential
The pace of technology development and consumer adoption is accelerating at a breathtaking speed, and retailers must find ways to stay ahead.
- Analysis
Retail Horizon 2024: Consumer
Retail Horizon 2024 is Retail Week’s exclusive strategic toolkit for subscribers.
- Analysis
Retail Horizon 2024: How consumers are feeling – and how retail should get ready – for the year
Retail Week has launched its strategic toolkit, Retail Horizon 2024, mapping out the opportunities, challenges and winning strategies for businesses in the year ahead.
- Data
Forecast: Who will win in grocery as inflation begins to ease?
Grocery spend increased by 8.4% and 8.7% on a total and like-for-like basis respectively in the three months to July, according to the BRC-KPMG Retail Sales Monitor. This compares to a 1.5% increase for retail overall. With high rates of food inflation, value has been the key focus and, despite transaction value increasing, volumes have been in decline.
- Analysis
Strategy spotlight: Five ways Tesco is storming ahead of its big four peers
Despite squeezed consumer spending and the growing discounter threat, market leader Tesco has consistently held on to its dominant market share. Amid initial signs of food inflation starting to ease, our Retail Week analysts examine five ways we expect the grocery giant to intensify its focus and maintain its competitive advantage
- Analysis
Retail Horizon: Winners will balance retail detail with the big picture
Our mid-year update to Retail Horizon 2023 – presented for the first time at Retail Week Live – explores the key trends shaping the retail sector.
- Analysis
Retail Horizon 2023: Mid-year update
Retail Horizon offers a reference point against which to sense-check strategic thinking for you and your teams, with the ultimate mission of fostering decision simplicity in an increasingly complex world.
- Analysis
Analysis: Where next for Amazon as profits slump and sales stall?
While revenue growth continues and expectations continue to be exceeded, seemingly all is not well at Amazon. With jobs being slashed and profits falling, where next for retail’s biggest giant?
- Opinion
‘As Amazon falters, now is the moment for omnichannel retailers to excel’
As the tech giant wobbles and footfall recovers, smart multichannel retailers have a genuine opportunity to ‘do what Amazon does not’, writes Lisa Byfield-Green
- Analysis
The Big Shop Barometer: Data reveals who is really winning grocery’s festive price war
Big four giants Tesco and Asda have closed the price gap on Aldi as grocery retailers battle to secure sales during the crucial Christmas trading period.