Morrisons and Amazon unveiled an early Christmas cracker today with news of their blossoming relationship.

The Bradford-based grocer has extended its deal with the etail giant that will allow same-day delivery of its products via Amazon’s Prime service.

The move, initially in parts of London and Hertfordshire, is another shot in the arm for Morrisons as its barnstorming revival continues under former Tesco man David Potts.

It’s a win-win for both players.

Morrisons’ kudos as an online player is further boosted, while Amazon’s grocery credentials are strengthened.

However, the loser today appears to be Ocado, whose share price has tumbled 8%. Ocado has its own contract with Morrisons and analysts have said it “unclear” what this will mean for the firm.

And whether this will convince the German discount duo – Aldi and Lidl – to fast-track a major move into ecommerce is another one to ponder. Clive Black runs the rule over why the pair have seen their growth slow.

Elsewhere, Currys PC World and AO.com have come under the Which? spotlight, fashion chain Jaeger looks set to leave Bicester Village and Wilko has secured the services of ex-Tesco big-hitter Robin Terrell.

Quote of the day

”We fundamentally disagree with the approach taken by Which? in this report” – Currys PC World on the consumer group’s probe into Black Friday pricing

Today in numbers

ÂŁ6.99

How much it will cost an Amazon Prime shopper to have their Morrisons order delivered to them in an hour

51%

The percentage of Black Friday online sales that are predicted to come from a mobile device

Tomorrow’s agenda

A busy day of numbers as Majestic Wine reports interims and Ted Baker and Asda reveal third-quarter figures. ONS retail figures for October are also due.

James Wilmore, news editor

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