Tesco is to launch an aggressive attack on Boots with a new offer for women Clubcard holders.
The supermarket group aims to pitch the scheme directly against the health and beauty giant's Advantage Card market.
In two weeks' time, Tesco will launch Me Time, allowing female Clubcard users to turn trips to Tesco into days at luxury health spas, Vidal Sassoon haircuts or designer clothes and cosmetics from department store group Allders. Work-outs at Esporta gyms are available or vouchers can be redeemed on Tesco's Cherokee clothing.
A Tesco spokesman said: 'Traditionally, Boots' Advantage Card has had a great deal of kudos with women customers. We are looking to take their customers through Me Time and we believe that our rewards are better than the Boots card.'
Tesco Clubcard director Crawford Davidson said: 'Initial consumer research shows that millions of women want to take part. We are keeping the range of Me Time luxury items available under constant review.'
Davidson previously worked for Boots and helped launched the Advantage card, which is owned by 11.5 million women.
Boots Advantage Card offers treats such as hair-cuts from Toni & Guy, offers on cosmetics and pampering packages from health clubs.
A Boots spokesman said: 'Imitation is the sincerest form of flattery, but we will watch it with interest.'