PROMOTIONAL RESEARCH
Download People, Tech and the Workplace Revolution to delve into how gamification, AI and virtual reality can bolster the retail sector’s internal comms and employee development
Tightened budgets and ambitious growth targets across retail mean that a cost-efficient internal communication strategy that aligns with and engages employees across head offices, distribution centres and shop floors is more essential than ever.
People, Tech and the Workplace Revolution, produced in partnership with Vimeo, offers a practical roadmap to create a market-leading internal communication strategy. Drawing on insights by leading global retailers it explores how tech can accelerate employee training, communicate strategic targets efficiently and drive employee engagement across the workforce.
The report also delves into what retail workers value most from their intranets, learning platforms and workplace apps, backed with key takeaways and statistics. Through a mix of international case studies and expert commentary, it highlights how forward-thinking retailers are transforming company culture, reducing churn and strengthening ROI by reimagining how they communicate from the inside out.
What are the key ways retailers are using video to drive employee development?
Retailers are using video to bolster employee engagement and development in several areas to:
- Speed up and widen the availability for training for colleagues working beyond the head office – allowing retailers to hit targets for employee development and compliance on or ahead of schedule
- Ensure consistency of employee messaging and development across different divisions and locations
- Create a standardised, globally scalable suite of training tools that can be supercharged with interactive features, AI-powered translations and dubbing, and gamified elements
What other cutting-edge technologies and tools are shaping internal communications and employee development for market-leading retailers?
- Personalised, app-first intranets that provide the most relevant content for employees based on their role, location and seniority level –ranging from new stories to posts employees can respond to and vote on
- VR headsets that can be used to provide store colleagues with a roadmap of how to respond to in-store threats amid rising retail crime levels while ensuring a secure environment for optimal learning
- AI-enabled, hyper-realistic VR avatars of senior business leaders to engage new recruits during onboarding
Which retailers’ strategies will you learn about in this report?
To collate market-leading examples of the best employee training and development strategies, a range of international operators were spotlighted for this analysis.
This report includes practical case studies from B&Q, Walmart, Coles, Estee Lauder, Starbucks, Bang & Olufsen, and Rewe Group.
These case studies are accompanied with insights and statistics from industry-leading experts.
What are the main takeaways?
- Retailers that want the best out of their employees across all divisions should invest in training and communication tools that work as seamlessly as their workforces’ personal smartphones
- Creating a unified experience that provides consistency of messaging across different territories will expedite team training and empower staff, particularly those working outside of the head office
- Video training is a cost-efficient and highly effective means of delivering L&D content for employees. Some 92% of retailer leaders report that video content has improved key business outcomes across their respective organisations
Where can I read more?
For an in-depth look at the tools and technologies, access People, Tech and the Workplace Revolution here.
