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M&S, Next, Debenhams and Boots join new YouTube shopping programme
Social media giant YouTube has launched its Shopping Affiliate Programme in the UK, with retail giants including Marks & Spencer, Next, Debenhams and Boots all on board.
YouTube said the new channel would create “an ecosystem where creators, retailers and viewers connect seamlessly” and is being launched ahead of the coming launch of YouTube Shopping, which it said is “rolling out in the coming weeks”.
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