Is buy now, pay later worth the risk to retailers?

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As fashion giant Asos recently introduced restrictions on its buy now, pay later services in a bid to improve profitability, Retail Week explores if retailers are moving away from or leaning into pay later credit services, and what this means ahead of the festive season.

Allowing shoppers to stagger payments for their shopping with interest-free instalments, buy now, pay later (BNPL) credit services have become hugely popular during the cost-of-living crisis. Yet, fashion retailer Asos is restricting pay later for ‘bad’ shoppers. 

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