Snap is ‘exploring ways’ to use Gen-AI to boost retailers’ product ads
Social platform Snap has said it is currently “exploring ways” to use generative AI, particularly to help brands and retailers strengthen their advertisements.
At the ‘Shop with Snapchat’ event held in London today, Snap Inc’s product marketing manager Liam Clack said that the company is looking to introduce generative AI to “improve ability, create ads quickly and reduce [retailers’] costs.”
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