Selfridges has partnered with Snapchat for new AR sport experience

Snapchat-branded products at Selfridges

Selfridges has partnered with Snapchat to create an augmented reality (AR) locker room in its iconic Oxford Street store to celebrate the summer of sport.

Shoppers in the department store can virtually try on kit, interact with brands and experiment with Snapchat’s technology.

 

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