Outlet Shopping at The O2 has recorded a strong sales performance with double-digit growth as the entire scheme saw more visits, Retail Week can reveal.

The O2 - External - by Luke Dyson

Source: Luke Dyson

O2’s sales saw a 10% uplift compared to the same half-year period last year

Outlet shopping from January to June in 2025 saw sales rise 11% compared to 2024. This reflected a rise in footfall across the entire O2 scheme, as this increased 7%.

The sales increase was boosted by the openings of Kate Spade New York, Jack & Jones, and New Era, along with sample sales from All Good Things, Reiss x McLaren, and Hackett.

Best-performing categories for the outlet include footwear, confectionary, and homeware – up 34%, 19% and 14% respectively.

O2’s sales across the whole scheme saw a 10% uplift compared with the same half-year period last year, as concerts, events, and day-out experiences have been driving visits and spending. The Entertainment District also saw a 10% sales rise.

AEG Europe executive vice president of real estate and development Alistair Wood said: “Our half-year results indicate the strength of our strategic approach at The O2, where we consistently deliver unique and high-quality experiences for our visitors. 

“From retail and dining to world-class entertainment, The O2 sets the standard for the industry, and is a place that attracts UK debuts, outlet firsts, tenant upsizes, and portfolio-wide expansion. We’ve sustained growth across all of our key touchpoints year on year, reaffirming our position as the world’s most popular live entertainment, leisure, and retail destination.”

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