Outlet Shopping at The O2 has reported its “best ever” year of trade in 2024 as retail, leisure and food and beverage continues to thrive.
Outlet Shopping at The O2 reported a 10% rise in sales year on year, aided by what it called a “bumper Black Friday weekend”.
The retail outlet said the three-day weekend from November 29, 2024, to December 1, 2024, sits within the shopping destination’s top five sale days of the year.
It welcomed a total of 10 million visitors in 2024, up 12% on the 2023 total number of visitors.
During the year, the outlet welcomed a number of new brands including Castore, Soletrader, Clarks and All Good Things, equivalent to more than 31,000 sq ft of retail space.
The O2 also noted the ongoing success of its leisure and food and beverage arm as its Entertainment District also posted a 3% sales increase year on year.
Outlet Shopping at The O2 and the Entertainment District managing director Janine Constantin-Russell said: “We have consistently demonstrated just what a success story The O2 is, not only for tenants and operators, but visitors too. We are always bucking the national trend, whether it’s footfall, sales or general sentiment, and we go above and beyond at every level to ensure we are a destination of choice that suits the wants and needs of every single consumer.
“This year has also highlighted how important ‘social spending’ is for a destination to thrive, and as our results show, it has a significant impact across every element of our offer.
“2025 will bring even more opportunity to showcase how brilliant we are at surpassing those national benchmarks. We remain steadfast in delivering and investing in a one-of-a-kind destination that brings people together with an exciting and engaging offer, maintaining its relevance as consumer behaviours continue to shift.”
The outlet credited its “mammoth” year to record-breaking concert ticket sales, which it hopes will continue with the likes of Usher, Katy Perry and Sabrina Carpenter performing at the venue this year.
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