HMV will be returning to its original home on Oxford Street next week, opening its doors on Friday, November 24.

HMV Oxford Street store exterior, November 2023

Doug Putman sees the reopening as a ‘launchpad for an exciting new era for HMV’

The retailer originally opened on 363 Oxford Street in 1921 and will be returning after a four-year absence.

The flagship store will create over 70 new jobs and will become a hub for entertainment, offering a range of music, film, merchandise and technology products.

The store will also include a purpose-built performance floor for live music and signings from established and local artists.

The group said the Oxford Street reopening represents “another sign of a dramatic turnaround” of HMV under owner Doug Putman.

Since taking over in 2019, Putman has evolved the entertainment retailer to focus on a “fan and community-orientated offer”.

Putman said: “Our new HMV shop concept and fan-focused offer is really working for us, with HMV once again becoming a mainstay on the UK high street. 

“The return to Oxford Street and reopening of our flagship is a culmination of the team’s hard work over the past four years and as a business, we see it as the launchpad for an exciting new era for HMV.

“We want our new Oxford Street shop to become a home for like-minded pop culture fans and music lovers to come together under one roof, as it memorably has been in the past for so many people. 

“We can’t wait to open our doors on the 24th with a host of exciting entertainment planned for our customers.”

Cabinet member for planning and economic development Cllr Geoff Barraclough said: “HMV is returning to its historic home on Oxford Street. I am excited to welcome the store back to where it stood for more than 90 years, replacing one of the largest American candy stores which has temporarily occupied the space. 

Its return along with numerous other brands like Ikea, Pandora and Rituals is testimony that the buzz is back on nation’s most-loved high street. A string of high street names including newcomers like the Chinese giftware store Miniso will soon benefit from the planned upgrade of Oxford Street which starts next year. The new HMV store represents exactly what we want Oxford Street to be all about - an experience beyond traditional retail.”