‘Stores will be stars again this Christmas as they play to strengths’
A post-pandemic bounceback by stores is likely to continue at Christmas, powered by their experiential and omnichannel appeal.
A Christmas advert caught my attention the other day.
It wasn’t in a magazine or an online promotion; it was a poster in a Middlesbrough travel agent’s window. In among the offers for winter sun breaks in Benidorm or visits to see the Northern Lights was a bus trip to Birmingham – two days for £89 and the big draw was the chance for seasonal shopping at Primark.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.
