Major shopping centre to launch new independent brands destination

Q&A with Noah Knapton, asset manager at CBRE, which manages Metrocentre

Why has Metrocentre decided to dedicate a space to independent brands?

“Incorporating independent and local brands into our tenant mix has long been part of the leasing strategy at Metrocentre, and we are already home to 12 independent businesses in The Village, which neighbours the space being refurbished for The Crescent.

“We recognise that smaller independent brands face a host of challenges when breaking into physical retail. The Crescent has been designed to alleviate some of these issues by offering modern units with flexible lease structures to help occupiers test and grow their business ideas without the stress or cost of having to fit the whole unit out from shell or being tied into a lease for numerous years. This should allow occupiers to invest and focus on their product or service, which is what we want to encourage.”

What will this look like?

“The space has been designed with a traditional but modern feel. Each unit has a unique internal layout, and the shop fronts also have individual variations to give an independent look while retaining cohesion across the scheme. The units will be broadly ‘white boxes’ inside, ready for each occupier to add their own personal touches and start trading.

“The North East is home to some really exciting independent brands, and we are pleased to be in discussions with several of them already. To date, we have received strong interest from local and national independents across lifestyle, homeware, gifting and food, which are all aligned with The Crescent’s vision. It’s now down to us to ensure that we curate a mix of brands that has the greatest potential for success, individually and collectively.” 

Can the wider appeal benefit or hinder both independents and large retailers?

“The Crescent isn’t a short-term pop-up or a temporary experiment; it is a permanent space designed to naturally weave independent brands into our wider tenant line-up. We are already home to several independent and family-run businesses that strengthen, rather than dilute, Metrocentre’s offer.

“The relationship between independent and larger retailers can often be mutually beneficial, if managed as part of a wider strategy. For example, smaller retailers will benefit from the significant footfall that large brands bring, while independents will provide new reasons for visitors to come to the centre, which often encourages incidental sales elsewhere.”

What else is going on at the Metrocentre? Any new retailers or leisure operators lined up?

“We have already had a really positive start to 2026 with global powerhouse brands Bershka and Hollister both signing to join Red Mall, hot on the heels of openings for Stradivarius and Urban Outfitters, which are all in high demand nationally. Peppa Pig: Surprise Party has also just opened, which brings a new family leisure attraction to the centre.

“We are also having encouraging discussions with existing retailers around refits and upsizes, as brands continue to see value in investing here. There’s plenty in the pipeline and some exciting things in store for 2026.”