Sports Direct calls Newcastle kit deal 'unlawful' as it kicks off court hearing
Sports Direct headed to court against Newcastle United as it claimed the exclusive kit deal between the football club and rival JD Sports to be “unlawful”.
Sports Direct, which is owned by former Newcastle United owner Mike Ashley, claimed the football club “misused its dominant position” by refusing to provide the retailer with the team’s 2024/25 kit, instead granting “exclusive rights” to JD Sports.
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