Decathlon sales rise in ‘transformative year’
Sportswear giant Decathlon has reported a rise in sales as it revamped its global brand identity and laid “strong foundations for the future” in “a transformative year” for the company.
For the full year ending December 31, 2023, Decathlon’s sales increased 4.4% to €15.6bn (£13.38bn) on a constant currency basis.
When adjusted for exchange rates, sales were up 1.15% during the same period.
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