Todd and Jenny Kennedy set up their bridal business Wed2b as a way of offering brides a stress-free, down-to-earth alternative to traditional, stuffy bridal boutiques, and the idea hit the mark. The business is now the biggest bridal retailer in the UK and in Europe, and it’s still growing fast and looking for new locations. Founder Todd sat down with Retail Week to talk about why they started the business, how they’ve harnessed growth, and what’s next.