Frasers Group has continued its spending spree by riding to the rescue of children’s cycle-maker Frog Bikes. 

As first reported by Sky News, Frasers has struck a deal with the business’s administrators, FRP Advisory, after Frog Bikes collapsed into administration earlier this year.

FRP had been running a sale process for the business since March with numerous interested parties. It is unknown how much Frasers paid for Frog Bikes.

Frasers, then called Sports Direct, snapped up Evans Cycles out of administration in 2018, in a deal saving roughly half of its 62 stores.

The retail conglomerate has also snapped up brands such as House of Fraser, Jack Wills and Saville Row tailor Gieves & Hawkes.

It has also been building a stake in the listed sportswear brand Puma and has recently been acquiring a sprawling portfolio of retail real estate assets, including outlets and shopping centres.

Only yesterday, Frasers announced it had purchased two designer outlets in York and the East Midlands, which the retail giant claims takes its share of the total UK outlet market to over one-fifth.

The Sports Direct and Flannels owner said the acquisitions, which together see an annual footfall of 7.8 million visitors, demonstrate its continued commitment to the outlet sector.

Spanning 250,000 sq ft, York Designer Outlet welcomes 4.3 million visitors annually and is home to 120 British and international brands.

East Midlands Designer Outlet offers 65 brands across 170,000 sq ft and draws in around 3.5 million shoppers annually.

Founded in Ascot in 2013, Frog Bikes has sold more than half a million bikes since it was founded.

The company has a 120,000 sq ft warehouse and production facility at Pontypool in Wales.

Frog Bikes’ collapse into administration came at a challenging time for the broader industry, which has seen other bike makers like Bromley struggle.

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