Silverscreen opens maiden store

Silverscreen, the UK's first DVD specialist, opened its maiden store at Lakeside last Wednesday. The 1,900 sq ft (175 sq m) shop offers what Silverscreen claims will be the widest choice on the market, although exact stock figures were still under wraps as Retail Week went to press.

The shop is designed to be easily navigable with clear classification throughout, and hot spots will change regularly around themes such as So Bad They're Good and Arnie's Best. Seating, reference books and obscure product classifications should appeal to movie buffs, while a kids' area allows children to watch movies on low screens while their parents browse nearby.