How can retailers portray their values to incoming staff?
With the weather turning for the worse and summer vacations distant memories, this is the time of year when people traditionally take stock and start to think about their next career move.
In fact, in 2015 there was an 11% uplift in the number of UK professionals updating their LinkedIn profiles during the first two weeks of September. For retailers, this makes the next few weeks the perfect time to snap up top talent.
“Candidates will always care about what salary is on offer and how well a potential employer is performing but, today, there is more at stake”
Dan Dackombe, sales director of search and staffing, LinkedIn
New LinkedIn research, however, suggests that retail businesses could be missing out on making new hires this September by not effectively selling their ‘values’ to candidates.
According to this research, more than half of UK professionals say that not aligning with a company’s purpose is a deal-breaker when considering a new job.
LinkedIn’s sales director of search and staffing Dan Dackombe says: “UK businesses risk creating a values vacuum.
“Candidates will always care about what salary is on offer and how well a potential employer is performing but, today, there is more at stake. If retailers are going to attract new talent, they need to stop talking facts and figures and instead focus on communicating what they stand for to candidates.”
One of the best ways of doing this is by turning existing employees into your ambassadors.
“Employees can tell stories in a more authentic way than any company can,’’ continues Dackombe.
“To attract new recruits you should equip existing staff with the tools to promote your business. Handing over the reigns on social media or asking your team to create videos to post online are both smart, engaging ways of communicating your values effectively.”