Strategy (6)
-
Retail Navigator AnalysisLoaf (Strategy)
Loaf has made the transition from a small to a medium-sized business and has invested heavily in systems and infrastructure to support this. It is now having a massive push on full multichannel development, driving ahead with the development of a series of Loaf Shacks to support its online offering.
-
Retail Navigator AnalysisEcommerce at Loaf
Loaf started life as an online only retailer, and while stores are now a significant opportunity for the retailer going forward, online remains critical to its growth.
-
Retail Navigator AnalysisTechnology strategy at Loaf
Loaf is in the process of assessing where it takes its technology next, as it gears up for rapid growth over the next few years. Currently most of its systems are bespoke and built in-house.
-
Retail Navigator AnalysisSupply chain at Loaf
Over the past few years the relationship with Wincanton has significantly increased warehouse capacity for Loaf and has given it the ability to scale up customer deliveries as it continues to grow. Ensuring hassle-free delivery is a key element of Loaf’s strategy.
-
Retail Navigator AnalysisStores at Loaf
Loaf’s bricks and clicks strategy is taking off with the opening of its Loaf Shack showrooms. The retailer is targeting eleven in total, expanding outside of London and beyond.
-
Retail Navigator AnalysisCustomer and marketing at Loaf
Loaf primarily targets young professionals. Its laid-back approach and commitment to offering a hassle-free shopping and delivery service appeals particularly to this time-poor segment of the market.
