Retail Interiors - Fast-growing groups say store design is vital

A report from the Design Council claims that store design is linked to growth and competitiveness.

In a survey carried out over a wide range of sectors, nine out of 10 of the businesses that had experienced rapid growth in the preceding 12 months regarded design as being integral to the firm's operation, or said that it had a significant role to play. Only 40 per cent of moderately growing businesses and 26 per cent of static or shrinking companies said the same.

The report also found that nearly all rapidly expanding companies get new ideas from their customers, compared with slightly more than two thirds of businesses as a whole.