All articles by Rebecca Thomson – Page 31
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AnalysisReview of the Year 2011: 09. September
Amazon hit the headlines when Retail Week revealed that it too was to have a physical presence in the UK with the launch of order collection lockers.
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AnalysisReview of the Year 2011: 10. October
Among the headline-grabbing stories of the month was the news that Selfridges had struck a deal with Primark.
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AnalysisReview of the Year 2011: 12. December
Mary Portas finally revealed her 28 recommendations to revive the high street.
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Analysis2011: The year in retail
It’s been a roller-coaster year for retail, with many having to pull out all the stops to battle tough trading. Rebecca Thomson and Charlotte Hardie look back over the highs and lows.
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AnalysisHarvey Nichols Walk of Shame
It was starting to look like Christmas advertising would be dominated by schmaltz this year, what with the M&S X Factor campaign and John Lewis’s heart-warming offering.
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AnalysisAmazon’s Price Check app: What do retailers need to know?
Amazon’s app has provoked controversy in the US, where retailers fear becoming showrooms for the etailer.
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AnalysisFigleaves, SaveMe4Later
On the surface, the new Figleaves ad looks fairly standard for a lingerie retailer.
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AnalysisChristmas adverts: Who are the winners and losers?
Retail’s latest batch of Christmas ads have both riled and delighted TV viewers in equal measure. Rebecca Thomson and Richard Huntington sort the crackers from the turkeys.
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AnalysisSainsbury’s Million Kids Challenge
In a welcome break from the endless rounds of Christmas ads, Sainsbury’s has launched a campaign with David Beckham to raise awareness of its Million Kids Challenge, which aims to get children involved with sport.
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Opinion
Dune rolls out product videos
Footwear retailer Dune is planning to roll out videos of its entire range online after seeing an increase in conversion rates on products with video.
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NewsTfL reveals extent of Olympic transport disruption
Transport for London has released detailed information on which parts of the UK’s road and transport networks will be most affected by the Olympics next summer.
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AnalysisAnalysis: The out-of-town fashion set
Some fashion retailers are mixing things up and turning to retail parks for store growth. Is this a trend that will increase? Rebecca Thomson examines the shift and asks if it will last.
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AnalysisCampaign of the Week: Majestic Wine Come and explore
Majestic Wine has been one of retail’s success stories of late and its first TV ad campaign launched last week helps to show why.
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AnalysisWhat next for Comet?
After last week’s £2 sale of Comet, debate is raging over whether its new owners can turn the ailing electricals retailer around. By Rebecca Thomson.
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AnalysisMarks & Spencer X Factor
Just when you thought the X Factor couldn’t get any more ubiquitous, retail bellwether Marks & Spencer has launched a Christmas ad based on the show.
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NewsEbay to open high street store
Ebay is opening a pop-up shop just off Oxford Street in London’s West End in December which will allow customers to shop using their mobile phones.
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Opinion
Aurora expands mobile point-of-sale trial
Aurora Fashions is expanding its trial of its mobile point of sale system, with 23 stores expected to have iPads by the time the Christmas peak hits. The company is running one of the retail industry’s first mobile point-of-sale trials in relatively high traffic stores, and it says it’s going well so far.
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AnalysisDixons Retail, Star Wars
Dixons Retail’s last Star Wars advert in 2010 marked a change of direction for its Currys and PC World businesses, representing a gradual shift from price- focused, functional advertising to a more creative approach designed to entertain and capture shoppers’ imaginations.
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AnalysisCountrywide ‘For the Country Wise’
Rural specialist Countrywide launched its first TV ad last week to run throughout November.