All articles by Rebecca Thomson – Page 26
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Analysis
Analysis: How attractive is the South African market?
Sir Philip Green’s latest venture will take the fashion tycoon to South Africa, as Arcadia announced plans to open Topshop and Topman stores in the country.
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Analysis
Campaign of the week: Boots 17, Tonight We’re Going Out
Boots believes its sub-brands are so strong that it markets them separately.
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Analysis
Campaign of the week: Shop Direct’s Very, Video-on-demand
Last week, Shop Direct’s Very launched a targeted video-on-demand (VoD) advertising campaign based on the viewer’s previous online shopping behaviour.
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Analysis
Campaign of the week: Wiggle, Tour de France
You’d expect the online cycling retailer to make the most of the Tour de France, and Wiggle is going all out for the event.
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Analysis
Retailers test-drive digital signage
After a period of scepticism, retailers are beginning to try out different uses of digital signage. Rebecca Thomson finds out if it’s worth it.
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Analysis
Payday spending: What do retailers need to know?
Shoppers are spending more around payday and retailers need to think carefully about their promotional timetables.
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Analysis
Campaign of the week: Halfords, Tour de Francis
It’s an important time of year for bike retailers – the Tour de France is the sport’s biggest moment and it’s a good time to tap into the peak in cycling enthusiasm.
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Analysis
Need to know: How to trade in the rain
Dunelm has posted a sales surge after wet weather boosted footfall. Can other retailers make the rain work for them?
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Analysis
Consumer insight: Gap in the over 60s retail market
The UK’s population is ageing, making the over-60s an increasingly important consumer market. Rebecca Thomson meets consumers from that generation to find out how they shop, what the industry needs to improve and which retailers are winning their custom.
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Analysis
The changing world of electricals retailing
Electricals retailing has become an increasing challenge over the past 20 years. Rebecca Thomson looks at how it has changed.
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Analysis
Campaign of the week: Sainsbury’s Simple Pleasures
Another summer advert and another nostalgia-filled child fest.
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Analysis
Overseas growth: Why the VISTA countries are worth considering
Retailers eyeing overseas growth often look at the BRIC markets, but VISTA countries – Vietnam, Indonesia, South Africa, Thailand and Argentina – are worth considering.
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Analysis
Campaign of the week: Harvey Nichols, Contain yourself
Harvey Nichols is one of the relatively few retailers striving to stand out through its advertising.
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Analysis
J Crew: Who is the US fashion brand?
J Crew boss Mickey Drexler has flown over from the US to meet UK landlords as part of his search for store locations in London. What kind of a retailer is J Crew, and where does it fit into the UK retail landscape?
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Analysis
Alliance Boots: The attractions of the US pharmacy market
Alliance Boots’ strategic partnership with US pharmacy giant Walgreens is likely to herald a period of fundamental change for the retailer as it takes significant steps into the huge North American market.
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Analysis
Allders timeline: Charting the company's history
A look at the history of British department store Allders which has today collapsed into administration.
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Analysis
Campaign of the week: New Look, Kelly Brook
New Look is the latest retailer to use augmented reality in an advertising campaign, as consumers warm to the technology and awareness of it grows.
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Analysis
WH Smith: What the analysts say
WH Smith has reported a 1% fall in total sales and a 3% fall in like-for-like sales in the 15 weeks to 9 June 2012. Analysts say it continues to benefit from its skill in cost-cutting, but in the longer term investment will be needed.
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Analysis
The changing face of fashion retail
Fashion has come a long way in 20 years, as the rise of online and Asian manufacturing drove significant change. Rebecca Thomson charts the trends that have changed the sector.
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Analysis
How Amazon changed retailing
Amazon’s impact on retail has been remarkable. Its focus on technology and new ideas have produced innovations that set the bar for the industry. Rebecca Thomson charts its rise and possible future.