All articles by Rebecca Thomson – Page 28
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Analysis
Analysis: What Amazon's publishing arm means for retail
Amazon’s latest venture – to develop a book publishing operation in the UK – is yet another example of the online giant’s ability to think long term.
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Analysis
Analysis: SuperGroup’s new managers must solve its maths problems
Hot on the heels of its supply chain problems last year, SuperGroup’s maths errors have produced more worrying signs that the retailer has not yet got its house in order.
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Analysis
How to cut energy costs
With energy prices rising steadily, costs are getting increasingly hard to control. What can retailers do to reduce their bills? Rebecca Thomson reports.
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Analysis
Campaign of the week: Harrods Pinterest
Pinterest is a comparatively new platform for retailers to try, and Harrods is one of the first UK brands to do something interesting with it.
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Analysis
Analysis: How attractive is the Middle East to retailers?
The Middle East has long been an attractive proposition for retailers – a rapidly growing consumer base and shoppers who aren’t afraid of parting with cash have made sure of that.
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Analysis
Campaign of the week: Marks & Spencer, Here Comes the Sun
Marks & Spencer has returned to its ‘M&S girls’ for the latest ad campaign, after a much discussed change in direction last year.
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Analysis
The store assistant of the future
As retail changes, the role of the store assistant is evolving too. What skills will be needed in this new environment, asks Rebecca Thomson.
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Analysis
Campaign of the week: Tesco F&F, Quality you can feel
Tesco hasn’t had the easiest time of it in the clothing market over the past few months and its new advert is part of its reinvigoration of the F&F brand.
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Analysis
Pinterest: How can retailers harness the newest social network?
Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will need to know how to harness its users’ creative urges, says Rebecca Thomson.
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Analysis
Value Fashion: Surviving in a tough sector
Following years of unstoppable growth, the value sector is now beset by high costs and falling sales volumes. Rebecca Thomson considers whether the hurdles can be cleared.
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Analysis
Campaign of the week: Waitrose, The young Heston Blumenthal
Waitrose’s partnership with Heston Blumenthal has helped elevate the retailer beyond the common grocery shop, prompting customers to associate the grocer with experimental and unusual food.
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Analysis
Campaign of the week: B&Q You can do it too
B&Q’s spring/summer campaign continues its shift towards a more emotive form of advertising, focusing on the emotional aspects of home improvement as opposed to the functional price-led approach it used to rely on.
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Analysis
The Cloud Retail Week Conference: Moving with the times
It might have been a difficult year for parts of the industry, but 2012’s The Cloud Retail Week Conference brought plenty of inspiration and insight. Rebecca Thomson and Liz Morrell report.
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Opinion
What does the new iPad mean for retailers?
The launch of the new iPad last week generated predictable amounts of hype. What does the new release mean for retailers?
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Analysis
Burberry: A great British success
Stellar financial performances, outstanding product and international acclaim – winner of the Oracle Retailer of the Year, there is seemingly no stopping Burberry’s exceptional performance. Rebecca Thomson charts its phenomenal success.
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News
Retail Week Conference: day two highlights
Marks and Spencer boss Marc Bolland kicked off the second day of the Cloud Retail Week conference with a speech on the importance of sustainability, encouraging retailers to provide incentives for consumers to shop sustainably.
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Analysis
Campaign of the week: Notonthehighstreet.com TV advert
Etailer Notonthehighstreet.com has enjoyed steady but relatively quiet success over the past few years, and its new advert suggests it is ready to attract a little more attention.
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News
B&Q youth board helps rethink retail business model
B&Q’s youth board has criticised some parts of the way the retail industry operates, saying retailers don’t develop talented youngsters and don’t connect with younger people well on social media.
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News
George Davies names London Fashion College Brand Britain winners
Next founder George Davies named four students from the London College of Fashion winners in the Brand Britain Competition Final at The Cloud Retail Week Conference yesterday.
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Analysis
Retail Week Conference: Highlights from day one
The great and the good of the retail world descended on The Cloud Retail Week Conference yesterday, with senior retailers discussing everything from the death of the high street to the profitability of the multichannel customer.