All articles by Rebecca Thomson – Page 27
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News
Retailers sign up to location-based deals partnership
Retailers including House of Fraser, Tesco and Primark have teamed up with American Express and location based social network Foursquare to offer customers location-based deals .
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Analysis
Campaign of the week: Sainsbury’s, Jubilee Family Festival
Not content with sticking to the Jubilee-themed adverts other retailers are relying on, Sainsbury’s is putting on an entire festival.
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Analysis
Diamond Jubilee: How retail has changed over 60 years
As the nation hangs out the bunting and prepares for street parties to celebrate the Queen’s Diamond Jubilee, Rebecca Thomson looks at the transformation of retail during her reign.
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Analysis
Need to know: Using Paypal as an in store payment method
Aurora Fashions and sister business Karen Millen have become the first retailers to launch PayPal’s mobile payments service in store.
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Analysis
Why are so few Chinese retailers entering the UK?
With China’s economic power continuing to swell it’s perhaps surprising that more Chinese retailers haven’t made their way to the UK.
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Analysis
Campaign of the week: Halfords, A Summer to Remember
Halfords’ Christmas advert was a successful attempt to make the retailer’s advertising more emotive – it showed a little girl enjoying her Christmas bicycle throughout the year – and the bike and car parts retailer has chosen a similar approach for its spring and summer advert.
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Analysis
Campaign of the week: Ann Summers, Summer of Sex
Not every advertising campaign gets it right, and Ann Summers’ latest offering could turn out to be something of a clanger.
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News
Amazon: Investing in its future
The internet powerhouse Amazon is investing to fund its expansion into new categories.
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Analysis
What’s in store for the high street?
After years of economic turmoil and the advance of digital, the high street is undergoing a period of unprecedented change. Rebecca Thomson considers how things might look like in a decade.
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Opinion
Getting the most out of multichannel
What’s become clear about cross-channel retailing is that it’s no passing trend – it’s a fundamental change in the way retailers operate.
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Analysis
Campaign of the week: 99p Stores, Hussein Lalani on Watchdog
While not a conventional marketing campaign – presumably no one would actively seek out the criticism of their business on national TV – Hussein Lalani’s response to a Watchdog segment about his business 99p Stores is a good example of how to turn bad news around.
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Analysis
How to survive administration
In the past few years a raft of formerly big names have been bought out of administration. Can these businesses be saved, or is it just delaying the inevitable?
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Analysis
Analysis: Has HMV now been turned around?
HMV struck a positive note today – the retailer is expected to return to profitability next year, and Game’s problems have helped it soak up market share.
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Analysis
Campaign of the week: Marks & Spencer Shwopping
Marks & Spencer’s latest foray into eco realms is aimed squarely at the consumer, marking a development on the retailer’s business-focused Plan A programme.
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Analysis
London 2012 Olympics: The final countdown
The London 2012 Olympics are in sight and soon parts of the UK will be busy with sports-loving visitors. Rebecca Thomson reveals what retailers need to do to capitalise and score a podium finish.
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Analysis
10 things you didn’t know about Home Retail Group
Argos owner Home Retail Group announced a 60% slump in pre-tax profits today. Here’s 10 things you might not know about the business.
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Analysis
John Lewis and Temperley: Why collaborations help retailers
John Lewis’ new project with Alice Temperley is the latest in a long line of partnerships between retailers and designers – with M&S teaming up with Terence Conran and H&M signing up a collection of big names, the trend shows no sign of going away.
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Analysis
Mothercare: Simon Calver's to do list
Today is Simon Calver’s first day as chief executive of Mothercare, and the former Lovefilm boss has a challenge or two on his hands. From deciphering the best way forward in the UK, to continuing international expansion, it’s set to be a demanding job.
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Analysis
Campaign of the week: eBay, My Mix
EBay’s product mix is wide and varied, and its fashion advertising has always played on this.
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Analysis
FMCG: What lessons can retailers learn?
Whether it is leadership or consumer insight, retailers can learn a lot from FMCG firms.