Strategy (6)
-
Prospect AnalysisBoohoo (Strategy)
The Boohoo Group’s key aim is to lead the fashion ecommerce market, with a strong determination to increase its customer reach and market share. Following a tough 2022 financial year, the retailer is focussed on a return to growth.
-
Prospect AnalysisEcommerce at Boohoo
Founded in 2006, the Boohoo group has grown rapidly from a single website to a multi-brand, global business. The number of active customers across the group declined by 10% to 18 million over the 12 months to end-February 2023. Over the same period, the number of orders across the group dropped 11% to 55.5 million and the number of items per basket fell 7% to 2.82.
-
Prospect AnalysisTechnology strategy at Boohoo
Boohoo has grown extremely quickly, and invested in the technology needed to drive this. The group continues to strengthen its IT infrastructure to support and enable its sophisticated and stable platforms.
-
Prospect AnalysisSupply chain at Boohoo
Boohoo has put a strong focus on creating an efficient supply chain that means it is able to bring clothes from the catwalk to the closet within a few weeks. Its agile supply chain enables it to respond quickly to changes in customer preferences.
-
Prospect AnalysisStores at Boohoo
Boohoo has experimented with pop-up shops in high-profile international locations to boost the profile of the brand over the past few years.
-
Prospect AnalysisCustomer and marketing at Boohoo
The etailer believes it is differentiated by its inclusiveness, the breadth of its product range and the way it connects with customers; in particular through two-way social media contact, which helps create brand advocates.
