All Personalisation & analytics articles – Page 2
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Retail VoiceUnderstanding Gen Z’s back-to-campus spending priorities
From the tech-savvy to the trend-conscious, UNiDAYS’ Derek Morrison explains how brands can tap into students’ spending choices to maximise engagement during the crucial pre-semester event
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Retail VoiceHow to scale up marketing output with creative automation
With retail marketing becoming ever more complex, Relayter examines how to boost output without overloading your workforce
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Analysis‘Reasons for retailer optimism, despite damp and gloomy April’
Despite a damp and gloomy April impacting customer spend, there are plenty of reasons for UK retailers to be quietly cheerful about the months ahead. Here are some of the ways retailers can capitalise on continuing consumer caution.
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Opinion‘In retail’s AI-enabled future, practical application should reign supreme’
The spike in interest catalysed by generative AI advances has reframed the potential for how much further it could drive critical business improvements, believes Brian Kalms
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Supplier InsightRevealed: Four ways retailers can reduce omnichannel friction
Simplifying sign-ins, prioritising privacy and delivering consistency can all help build consumer trust and have a knock-on positive impact on a retailer’s bottom line
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Retail VoiceFive ways to make smart use of data
From market spend insights to mobility metrics, Experian examines five areas where retailers can use data to unlock further growth
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Supplier InsightRevealed: Two-thirds of retailers are using AI to drive personalisation
Almost two-thirds of retailers are already using AI to enhance personalisation, despite cost reductions being a key focus for IT leaders this year.
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Opinion‘The real superpower of Gen-AI? Putting the customer at the heart of retail’
‘The rise of generative AI means that the relationship between retailers and their customers could become unrecognisable from anything seen previously, McKinsey experts believe
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Retail VoiceThe changing face of loyalty – building brand advocates
Building sustained customer loyalty is the holy grail for any retail brand. It gives a compelling and continued competitive advantage, yet it’s also notoriously elusive and can be easily lost, says American Express’ Dan Edelman
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Retail VoiceSix trends retailers should continue watching across the next six months
From spending on experiences to an abundance of payment options, Mastercard examines six of the biggest consumer trends retailers should be focused on for the rest of the year
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Retail VoiceFour top takeaways for retail leaders from World Retail Congress
The dust has settled on this year’s World Retail Congress in Barcelona, but what were the key themes for leaders? Spencer Stuart’s global retail team takes a look at the key takeaways from one of the most important gatherings for retail leaders
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Retail VoiceFour next-gen CX lessons learned by industry leaders
Did Covid kill in-store retail? Informatica’s Tim Davies investigates how retailers can deliver a first-class customer experience post-pandemic
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Opinion‘Retailers using personalisation for a quick buck will end up on wrong side of customers’
Retailers need to think about how personalisation strategies fit with building and retaining customer trust, historically the most important determinant of lifetime value, maintains OC&C’s Matt Coode
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Retail VoiceWhy AI is the ultimate colleague
With excellent customer experience now the formula for retail success, Zendesk’s Eric Jorgensen discusses why AI could be the ultimate colleague in delivering this.
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NewsMarks & Spencer acquires Thread specialist fashion tech in personalisation push
Marks & Spencer is to amp up the personalisation of its fashion offer after acquiring the intellectual property of specialist marketplace Thread, which had collapsed into administration.
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Retail VoiceHow retailers can put shoppers at the centre of experience
Ensuring customers stay loyal to your brand has always been a cornerstone of successful retail. SAS’ Andrew Fowkes examines how retailers can make sure shoppers’ needs are being met
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Retail VoiceWhy retailers need to listen, not shout
With Christmas creeping ever closer, Adobe’s Suzanne Steele explains what consumers really want from retailers this festive season is empathy
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Retail VoiceRetail reloaded: why successful CX starts with an identity-first approach
With customer expectations continuing to evolve in a digital-first world, Okta’s Ian Lowe examines how identity and access management can help UK retail brands stay ahead of the curve
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Retail VoiceThe four retail opportunities that need to be addressed
Shoppers are looking for both affordability and sustainability. Thomas Harms, global retail leader at EY Germany, believes retail has an opportunity to deliver both.
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Retail VoiceThe technology shift driving change for retailers
With retailers increasingly utilising technology to bridge the gap between the digital and physical world, CHILI publish’s Kevin Goeminne takes a look at what this new frontier really means for retail.