All Personalisation & analytics articles – Page 6
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Retail VoiceAre retailers empowering store associates?
As retail evolves to support a complex omnichannel experience, the store associate’s role is changing. But what can retailers do to maximise their value?
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Retail VoiceMarketing myth #1 – should marketers use urgency?
With an identified range of 15 marketing emotions, Persado shows brands how to take their relationships with online shoppers to the next level.
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AnalysisJon Rudoe: Gut feeling isn't dead in big-data retail
Data analytics are revolutionising retail – and most other industries too.
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OpinionOpinion: The three tech-led models disrupting retail
The ability of technology to disrupt the retail market is well-known, but does the emerging trend of online to offline suggest that things may be changing?
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AnalysisFive lessons retailers can learn from Skyscanner
Skyscanner has disrupted online search and travel sectors alike with its easy to use holiday research platform.
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AnalysisGDPR: Ticking time bomb or blessing in disguise?
The EU-wide implementation of the stringent General Data Protection Regulation (GDPR) will come into effect next May. Why should retailers care and what are the silver linings?
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OpinionWhy is retail hitting 'subscribe' on beauty boxes?
As The Hut Group acquires Glossybox and rumours circulate of Walmart’s interest in Birchbox, personalised monthly subscriptions look to be a treasure chest of opportunities.
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AnalysisFrom AI to Gen Z: A peek at tomorrow's world of tech
With only one month to go until Tech. powered by Retail Week – Europe’s largest festival of innovation in retail technology – we look at what delegates can expect.
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AnalysisAnalysis: Retail loyalty – the new pillars of success
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty.
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OpinionOpinion: Six retail characteristics that define success
To succeed in the demanding world of the consumer customer experience is everything – but we’ve all heard that many times before right?
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OpinionOpinion: Bridging the AI gap in retail marketing
The first step for retailers looking to realise the benefits of AI marketing is to understand exactly where they are now.
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OpinionOpinion: Why retail must not ignore new data protection
The General Data Protection Regulation (GDPR) comes into force next May and its implementation could upend retailers’ marketing strategies.
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OpinionOpinion: Substance wins over style for etail sales
There are myriad ways for retailers to adapt their ecommerce division, but which tactics have a tangible impact on sales?
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Retail VoiceJoin up the dots with personalisation
Personalisation is a strategic focus for many retailers, yet customers are not feeling the love. Microsoft examines where this disconnect is coming from.
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Retail VoiceTomorrow’s technology is here today
Innovation is rife in retail. With a plethora of new technologies promising to revolutionise operations, Microsoft takes a look at the most exciting advancements.
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Retail VoiceHow is the connected store changing retail?
BT Wi-Fi’s retail account director Janet Johnson explores how developments in Wi-Fi connectivity lay the groundwork to reimagine the high street experience.
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OpinionOpinion: Reflections on Retail Week Live 2017
Billed as “unmissable”, Retail Week Live certainly lived up to expectations.
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NewsGoogle partners with H&M’s Ivyrevel on 'Data Dress'
Google has teamed up with H&M-owned etailer Ivyrevel on a mobile app that will leverage data about a customer’s lifestyle to design a bespoke dress.
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OpinionAnalysis: Top 10 marketing game-changers in 2017
In a world of connected devices and intelligent interfaces, retailers need to prepare for a tech-enabled future.
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AnalysisResearch gets inside mind of the UK shopper
A perception of value and knowledge of previous promotions is enticing consumers back to retailers as they shop around for Christmas bargains, new research has found.