The inside view from HR director Liz Jewitt-Cross

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JOULES

Founded 1994

Based Head office in Market Harborough, South Leicestershire

Number of staff 700

Number of stores 51

Number of days’ leave 23 plus bank holidays

Employee benefitsGenerous staff discount, child care vouchers, cycle to work scheme, staff vegetable garden, voluntary health cash plan, exercise classes and modern, open-plan offices in the countryside

Work ethos Hard working but informal and creative. Staff bring home-baked cakes in to work, so it helps if you’re into baking

What makes your ideal employee?

Someone who is ready to roll their sleeves up, join in and enjoy the quirks of a British country brand. Staff are an extension of the Joules family and always work as a team.

What sets apart working at Joules from your competitors?

Our drive, friendliness, relationships with our customers and the fact Joules is still a family-run business with a genuine heritage.

How do you strive to retain your staff?

Our staff are passionate about the brand as many have been working here since day one. Joules offers talented people the chance to develop their careers by encouraging an entrepreneurial trading spirit that Tom Joule demonstrates at every turn.

How do you ensure your employees have a good work/life balance?

Our brand is about living the good life. This means enjoying time with your family and friends so we encourage staff to live the Joules way of life.