Primark appoints ex-Tesco exec as first chief customer officer

Michelle McEttrick Primark CCO

Primark has appointed former Tesco executive Michelle McEttrick to the newly created position of chief customer officer

McEttrick, who acted as group brand director at Tesco from 2015 until last year, will join Primark on September 19 and report directly to chief executive Paul Marchant.

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