![Rachel Eyre - Asda - Chief Customer and Digital Officer[99].jpg](https://d53bpfpeyyyn7.cloudfront.net/Pictures/274x183/7/9/0/3127790_racheleyreasdachiefcustomeranddigitalofficer99.jpg_263815_crop.jpeg)
All Primark articles
-
OpinionPrimark CEO on value beyond price – why customers shouldn’t have to compromise
The most disruptive retailers of the future won’t simply be those offering the lowest prices. They’ll be the ones that fundamentally change what customers can expect to get for those prices, maintains Eoin Tonge
-
NewsPrimark lowers prices on hundreds of products
Primark has lowered the prices across hundreds of its bestselling womenswear, menswear and kidswear styles.
-
Opinion‘IPOs would show there’s more going on in retail than doom and gloom’
Superdrug owner AS Watson, books specialist Waterstones, and furniture retailer Dusk are among those looking at floating in London, where their presence would be a welcome boost, says George MacDonald
-
AnalysisTest Drive: Primark’s long-awaited UK mobile app
High street retailer Primark debuted its customer mobile app in the UK this April, where customers can browse, buy and pick up in-store.
-
AnalysisAs sales lag, is it time for Primark to hit pause on its international ambitions?
Primark experienced another quarter of softer like-for-like sales as it blamed subdued consumer confidence “across most of our markets”.
-
NewsPrimark like-for-like sales retreat in ‘challenging consumer environment’
Primark’s like-for-like sales have fallen, with the fashion giant blaming a “challenging consumer environment across most of our markets”.
-
NewsPrimark names ex-Calvin Klein exec as new design director
Primark has appointed former Calvin Klein creative director Keiron Birch to the newly created role of director of womenswear design.
-
NewsPrimark appoints former Ikea parent group exec as new chief financial officer
Primark has appointed Lucy Slinger, formerly of Ikea’s parent company Ingka Group, as its new chief financial officer.
-
NewsH&M, Primark and Decathlon join calls for policy changes around resale and repair
H&M Group, Primark, and Decathlon are among the 68 fashion organisations that are calling on governments to fix the economies of resale and repair.
-
NewsPrimark denies home delivery speculation
Primark has denied media speculation that it is planning to launch a home delivery option after losing out on acquiring Asos’ former Litchfield warehouse.
-
NewsPrimark introduces sensory-friendly shopping hour
Primark is introducing a sensory-friendly shopping hour in stores across Britain as part of its commitment to create a more accessible shopping experience for customers.
-
AnalysisIs fashion underestimating its exposure to the Middle East conflict?
The ongoing conflict in the Middle East is creating turbulence across the fashion industry, with Next warning the troubles would cost the business three times more than what it had previously estimated.
-
Opinion‘Primark will need to face down short-termists when it goes public’
If ever there were businesses that took a long-term view, they’re Primark and parent ABF. As they prepare to demerge, it will be vital that mindset is not jeopardised by the often short-term attitudes of the public market, says George MacDonald
-
AnalysisIs Primark ready to stand on its own two feet?
The boss of Primark’s parent company, George Weston, said it was a “big day” for the group as he announced that the fashion giant would split from the wider business.
-
NewsPrimark profits fall as parent ABF presses button on demerger
Fashion giant Primark is to be demerged, owner ABF has confirmed, as the retailer posted a fall in first-half earnings.
-
NewsPrimark launches mobile app in the UK
Primark has introduced its mobile app to the UK as the fashion retailer continues to evolve its digital offering.
-
AnalysisWhy Primark doubling the price of its flip flops matters more than you think
The cost of flip flops may not seem like the most earth-shattering of changes, but the 120%, or £1.10, increase reflects a cultural shift happening at one of the country’s biggest low-price retailers.
-
NewsPrimark launches new spring campaign with second-ever UK TV advert
Primark has released its second-ever UK TV advert to celebrate the launch of its ‘Shockingly Chic’ spring campaign.
-
GalleryIn pictures: Retail Week Awards 2026 winners gallery
At the Retail Week Awards 2026, the industry came together to celebrate its best and brightest at a black-tie event hosted by presenter and musician Myleene Klass.
-
NewsRetail Week Awards 2026 winners revealed
Currys chief executive Alex Baldock and The Entertainer founders Gary and Catherine Grant were among the winners at the Retail Week Awards 2026.