George Weston: Strategic board will push Primark into new markets and channels

George Weston, Associated British Foods boss

Source: ABF

Associated British Foods (ABF) boss George Weston talks to Retail Week about why now is the right time to implement a new strategic advisory board for Primark and how it will help drive the fashion giant’s next phase of growth

As Primark owner ABF welcomes a new finance boss, outgoing finance director John Bason is to head up a new strategic advisory board at the fashion retailer.

Bason, who has been with the business for 23 years, is retiring in early 2023 and will be replaced by former Marks & Spencer executive Eoin Tonge. However, rather than stepping away from the business entirely, Bason will instead be taking on a new role with Primark.

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