Pandora has completed its chief executive transition ahead of schedule, as the new boss will take the reins from January 1.
The leadership was announced in September, and the new chief executive was initially supposed to start after the annual general meeting in March.
Chief marketing officer Berta de Pablos-Barbier will take on the chief executive role earlier than planned due to what Pandora said was a “seamless handover” from current boss Alexander Lacik.
Lacik will retire following nearly seven years as president and chief executive. He has led a successful turnaround and built a growth strategy to transform Pandora.
He will continue to act as special advisor to the board and executive leadership team until March 11.
Following De Pablos-Barbier’s promotion, current senior vice president of brand experience and channels Jennie Farmer will become chief marketing officer.
She joined the retailer in January 2025 and has 25 years of experience with global luxury and consumer brands.
Pandora chair Peter Ruzicka said: “I want to thank Alexander for his outstanding leadership. Since he joined, Pandora’s revenue has grown by 45%, and total shareholder return has exceeded 200%.
“He leaves the company with a strong foundation and significant growth potential. We look forward to celebrating his achievements at the Annual General Meeting.”
De Pablos-Barbier added: “I am honoured to lead Pandora into its next chapter. Over the past years, we have established a strong brand with a unique position in the market for accessible jewellery.
“My immediate focus will be to navigate the current market turbulence while gearing up to leverage our untapped opportunities as a full jewellery brand and drive long-term growth. We are building a bigger Pandora.”
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