Jewellery retailer Pandora is opening its fourth store on London’s iconic Oxford Street.
Pandora announced today the opening of its Oxford Street West store, marking its fourth on the iconic London shopping street.
The store, which opened its doors today, offers Pandora’s full jewellery collection including bespoke engraving services and its lab-grown diamonds collection.
Pandora said its new store was designed with a “clear mission to enhance the brand’s visibility on one of the world’s busiest shopping streets”.
The new store features the brand’s first fully-tiled façade and Pandora said it has window portals that “maximise transparency, product display and marketing visibility”.
The new store layout showcases Pandora’s collection while also being designed for “seamless client circulation” in a bid to create an immersive shopping experience for customers.
Pandora UK marketing director Sarah Chenery said: “With Pandora Oxford Street West, we set out to create more than just a normal store—we wanted to deliver a powerful statement for the brand.
“The façade was designed to provide real stopping power, while also inviting passers-by into the world of Pandora. Every detail of the store is intended to connect with clients in a meaningful and memorable way.
“We achieved this by carefully balancing architectural design, brand storytelling, and product visibility to create an experience that truly reflects Pandora.”
The new Pandora store is located on 374 Oxford Street, London.
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