Comment: Store staff are essential for customer insight

BrightHouse's Introduce-a-Friend party was suggested by a member of store staff and provides existing customers with an evening when they could bring their friends into the local store and find out more about what BrightHouse has to offer.

Retailers must ensure that their store staff can put their ideas forward as getting feedback from the shopfloor can only improve a business.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.