Comment: Store staff are essential for customer insight

BrightHouse's Introduce-a-Friend party was suggested by a member of store staff and provides existing customers with an evening when they could bring their friends into the local store and find out more about what BrightHouse has to offer.

Retailers must ensure that their store staff can put their ideas forward as getting feedback from the shopfloor can only improve a business.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.