PC World in loyalty quest with credit card launch

Dixons-owned computer retailer PC World is to launch its own credit card on Tuesday, signalling a new push into financial services by non-food retailers.

Meanwhile, Marks & Spencer will pilot a credit card in South Wales from October 28 and others are likely to follow, despite a decision by Boots to abandon its Egg card.

The PC World initiative, in partnership with HFC, is aimed at customers who tend to make high-value single purchases.

However, PC World marketing director Peter Keenan said: 'This is a card for anybody because it's such good value.'

The card offers 0 per cent interest for the first nine months on retail purchases and balance transfers, and a 14.9 per cent rate of interest after that.

Opening offers also include a 10 per cent discount voucher and£10 credit for those opened within the first month.

Keenan said PC World receives a fee for each customer that takes the card, but added that the venture will also fulfil a loyalty function.

'PC World customers do not shop here frequently enough for it to be appropriate to have a loyalty card. But this is a credible way of building up loyalty with a good value credit card that they can use in other places as well,' he said.

Marks & Spencer is planning to test its credit card in nine stores in South Wales, including Cardiff and Swansea.

The retailer will make a decision on whether to roll the card out next year.