Oasis to cash in with Valentine's Day promotion

Fashion retailer Oasis is to promote Valentine's Day strongly this year, with treatments including a 'window presence', related merchandise and in-store displays. Oasis marketing director Hannah Russell said: 'I don't think enough has been made of the day. This year we'll run a promotion with supporting lifestyle products. Increasingly, girls are celebrating Valentine's Day with others girls. It's seen as a night out, not a hot date.'