All Mint Velvet articles
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Prospect AnalysisMint Velvet (People)
Former Principles director Liz Houghton is co-founder and chief executive.
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Prospect Analysis
Stores at Mint Velvet
The concession basis to its domestic store network has enabled Mint Velvet to expand rapidly and profitably, but the focus for recent physical expansion has switched to standalone store development as the retailer wants to reduce its dependence on third party store groups.
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Prospect Analysis
Mint Velvet (Strategy)
Mint Velvet was established in 2009 when three former Principles directors – Liz Houghton, Jane Rawlings and Lisa Agar-Rea – set out to fill a gap in the market for affordable fashion for 30-something women following the collapse of Principles at the beginning of that year.
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Prospect Analysis
Technology strategy at Mint Velvet
Mint Velvet launched as a multichannel business from its outset in 2009. Over the years, it has grounded its proposition with the growth of its store estate and development of dedicated international websites.
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Prospect Analysis
Mint Velvet (Overview)
Mint Velvet is a multichannel women’s fashion retailer launched by the former senior team at Principles in 2009.
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Prospect Analysis
Mint Velvet (SWOT)
The founders have extensive experience in the fashion industry and the relationships they have built up over the years enabled them to launch Mint Velvet from scratch and scale up the business in a very short period of time.
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Prospect Analysis
Mint Velvet (Financials)
Mint Velvet delivered a stellar set of results over the most recent financial year, with sales climbing higher than pre-pandemic levels to £117.8m in FY2021.
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Prospect Analysis
Ecommerce at Mint Velvet
Established very much as a multichannel business, Mint Velvet launched online a month or so before any stores were opened in 2009.
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Prospect Analysis
Customer and marketing at Mint Velvet
Mint Velvet targets the 30-plus woman and is pitched just below Jigsaw and Hobbs, but above M&S and Monsoon.
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Prospect Analysis
Supply chain at Mint Velvet
Mint Velvet has continued to invest in the supply chain to support the rapid growth of the business.
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Prospect Analysis
Mint Velvet (Outlook)
Mint Velvet has emerged from the pandemic in its strongest shape yet, with sales and pre-tax profit margins rising to their highest levels since the company was launched in 2009.
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News
Mint Velvet sales top £10m in first year
Womenswear chain Mint Velvet has notched up sales in excess of £10m in its first year of trading and “exceeded expectations”, said managing director Liz Houghton.
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News
Mint Velvet to drive ‘destination appeal’ of online flagship store
New women’s fashion retailer Mint Velvet plans to expand the content on its website in the coming months in an attempt to make it a true “destination” for its customers.
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News
Mint Velvet unveils its first collection
Clarks chairman Peter Davies’ new retail venture Mint Velvet unveiled its first collection this week.
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Peter Davies brands ‘son of Principles’ venture Mint Velvet
Clarks chairman Peter Davies has named his new fashion venture Mint Velvet and will debut the brand online and in 13 House of Fraser concessions in mid-October.
