All Mint Velvet articles

Mint Velvet is a multichannel women’s fashion retailer launched by the former senior team at fashion brand Principles in 2009. Pitched to fill a gap for affordable fashion for the 30-something market, “relaxed glamour” stands at the heart of its ethos. Mint Velvet designs its entire collection in house in largely neutral tones and high-quality embellishments. It operates a number of standalone and concessions stalls in international markets, including Dubai, Singapore and the Netherlands. It also has dedicated websites for European countries including France, Germany, the Netherlands, Spain and Switzerland.