All Mint Velvet articles
Mint Velvet is a multichannel women’s fashion retailer launched by the former senior team at fashion brand Principles in 2009. Pitched to fill a gap for affordable fashion for the 30-something market, “relaxed glamour” stands at the heart of its ethos. Mint Velvet designs its entire collection in house in largely neutral tones and high-quality embellishments. It operates a number of standalone and concessions stalls in international markets, including Dubai, Singapore and the Netherlands. It also has dedicated websites for European countries including France, Germany, the Netherlands, Spain and Switzerland.
-
Retail Navigator Analysis
Mint Velvet (Overview)
Mint Velvet is a multichannel women’s fashion retailer launched by the former senior team at Principles in 2009.
-
Retail Navigator AnalysisMint Velvet (SWOT)
The founders have extensive experience in the fashion industry and the relationships they have built up over the years enabled them to launch Mint Velvet from scratch and scale up the business in a very short period of time.
-
Retail Navigator AnalysisMint Velvet (Strategy)
Mint Velvet was established in 2009 when three former Principles directors – Liz Houghton, Jane Rawlings and Lisa Agar-Rea – set out to fill a gap in the market for affordable fashion for 30-something women following the collapse of Principles at the beginning of that year.
-
Retail Navigator AnalysisMint Velvet (People)
Former Principles director Liz Houghton is co-founder and chief executive.
-
Retail Navigator AnalysisStores at Mint Velvet
The concession basis to its domestic store network has enabled Mint Velvet to expand rapidly and profitably, but the focus for recent physical expansion has switched to standalone store development as the retailer wants to reduce its dependence on third party store groups.
-
Retail Navigator AnalysisTechnology strategy at Mint Velvet
Mint Velvet launched as a multichannel business from its outset in 2009. Over the years, it has grounded its proposition with the growth of its store estate and development of dedicated international websites.
-
-
Retail Navigator AnalysisMint Velvet (Financials)
Mint Velvet continued its strong sales momentum with revenues rising 22% to £143.7m in the year ending 31 December 2022 (FY2022).
-
Retail Navigator AnalysisEcommerce at Mint Velvet
Established very much as a multichannel business, Mint Velvet launched online a month or so before any stores were opened in 2009.
-
Retail Navigator AnalysisCustomer and marketing at Mint Velvet
Mint Velvet targets the 30-plus woman and is pitched just below Jigsaw and Hobbs, but above M&S and Monsoon.
-
Retail Navigator AnalysisSupply chain at Mint Velvet
Mint Velvet has continued to invest in the supply chain to support the rapid growth of the business.
-
-
Retail Navigator AnalysisMint Velvet (Outlook)
Mint Velvet continues to post a strong-recovery post-pandemic, with sales and pre-tax profit margins rising to its highest levels since the company was launched in 2009.
-
NewsMint Velvet sales top £10m in first year
Womenswear chain Mint Velvet has notched up sales in excess of £10m in its first year of trading and “exceeded expectations”, said managing director Liz Houghton.
-
NewsMint Velvet to drive ‘destination appeal’ of online flagship store
New women’s fashion retailer Mint Velvet plans to expand the content on its website in the coming months in an attempt to make it a true “destination” for its customers.
-
NewsMint Velvet unveils its first collection
Clarks chairman Peter Davies’ new retail venture Mint Velvet unveiled its first collection this week.
-
NewsPeter Davies brands ‘son of Principles’ venture Mint Velvet
Clarks chairman Peter Davies has named his new fashion venture Mint Velvet and will debut the brand online and in 13 House of Fraser concessions in mid-October.
