Shopify has entered a global partnership with B2B independent retail marketplace Faire, which will introduce new ways for businesses to grow and manage their offerings across both platforms.

The partnership means Faire will be the recommended wholesale marketplace for Shopify and the ecommerce platform will become a Faire shareholder.

The collaboration will also establish Shopify point of sale (POS) as the preferred provider for Faire and will help build on existing inventory, product and order integration on the marketplace.

Faire and Shopify will add a range of features for merchants in the coming months such as reordering bestsellers via a fully integrated Faire buyer app, helping new merchants on Shopify discover Faire through easy access during onboarding, enabling brands on Shopify to simplify wholesale distribution via a fully integrated Faire seller channel and giving brands access to a Faire-powered stockist map to help consumers shop products locally.

The partnership aims to enhance Shopify’s offerings to make B2B selling easier and extend the Faire marketplace to Shopify sellers to “diversify and strengthen” the communities they serve. 

Faire co-founder and chief executive Max Rhodes said: “At Faire we have long admired Shopify’s like-minded approach to building tools that empower retail entrepreneurs to run their businesses as efficiently as possible.

“By decreasing barriers to B2B selling and building deeper connections between our customer communities, we can unlock opportunities for small business growth on a much larger scale.”

Shopify director of product Aneeqa Khan said: “Through our strategic partnership with Faire, we are doubling down on our strategy to enhance B2B commerce by making it easy for Shopify merchants to find new wholesale buyers via Faire’s wholesale marketplace and enable retailers to source products seamlessly from Faire’s extensive network of brands.

“We’re thrilled to join forces to make commerce better for independent businesses.”