Q&A: Shopify directors on leveraging AI and creating new products

Shopify logo on laptop screen

Shopify’s managing director for Europe, Middle East and Africa Deann Evans and director of product Miqdad Jaffer speak to Retail Week about the marketplace’s AI offering, its new suite of products and always adapting to the retail market

Shopify has been helping all types of businesses build online stores since its inception in 2006, offering services from payments and shipping to customer engagement.

The North American ecommerce platform has grown exponentially in the past two decades and its Europe, Middle East and Africa arm now accounts for 25% of Shopify’s merchant base.

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