Q&A: Fruugo founder Dominic Allonby on international expansion and standing up to Amazon

Dominic Fruugo

Retail Week speaks to Fruugo founder and executive chairman Dominic Allonby about the importance of cross-border ecommerce, setting itself apart from the likes of Amazon and why every retailer can benefit from operating in a marketplace

Originating in Finland as a marketplace aiming to link the Scandinavian countries, Allonby acquired Fruugo in 2012 and developed it into a marketplace able to create a localised shopping experience for each country it operates in with technology at its core.

Now, the global marketplace has a team of around 200 people, hosts more than 3,000 global retailers, operates in 42 countries worldwide and boosted revenue by 110% to £65m in 2022. 


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