Alibaba expands into Europe with commerce network partnership
Alibaba’s Spanish marketplace Miravia has partnered with ecommerce network for global retailers and brands CommerceHub to power its European expansion.
By implementing CommerceHub’s unified platform, Miravia has access to its ecommerce solution to enable connections to tens of thousands of brands that can now sell their products on the Miravia marketplace.
Miravia launched in Spain last year as a new ecommerce model where consumers can access a range of products from brands and learn about new trends in categories such as fashion and beauty through innovative solutions including virtual makeup try-on.
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