Trendyol: What we know about the $10bn ecommerce business backed by Alibaba

Screenshot 2023-06-07 at 16.11.55

Turkish fast-fashion brand Trendyol, backed by Chinese giant Alibaba, made headlines this week with news of a £1bn buyout offer for online retailer Asos. At a time when most online players are reporting falling revenues as shoppers return to the high street, Retail Week gets to know more about the new entry into the world of online retail in the UK. 

Trendyol approached Asos in December 2022 in a £1bn deal that valued Asos between £10 and £12 a share, The Sunday Times reported.  

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.