Trendyol: What we know about the $10bn ecommerce business backed by Alibaba

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Turkish fast-fashion brand Trendyol, backed by Chinese giant Alibaba, made headlines this week with news of a £1bn buyout offer for online retailer Asos. At a time when most online players are reporting falling revenues as shoppers return to the high street, Retail Week gets to know more about the new entry into the world of online retail in the UK. 

Trendyol approached Asos in December 2022 in a £1bn deal that valued Asos between £10 and £12 a share, The Sunday Times reported.  

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