M&S flashes its undies on Sun's Page 3

Marks & Spencer (M&S) pulled off its own tabloid sensation last week when the retailer's knickers featured on The Sun newspaper's iconic Page 3.

Sexy stunner Karolina Kurkova showed off some of M&S's best assets - 'sensationally sexy undies' from the Wild Hearts Collection - under the headline 'Karol is M&S bra star'. The page is where many potential Christmas gift-buying men turn before heading for the sports section.

A M&S spokeswoman said it was the first time its wares had appeared on Page 3 since Helena Christensen featured two years ago. The spokeswoman insisted the positioning reflected the product's fashion content and had 'absolutely nothing to do with Page 3'.