Chinese authorities in the southwestern city of Kunming have launched an investigation of electronics stores after media reports said one retail outlet seemed to be copying Apple’s store format.
The inspections follow media attention around a Kunming store that appeared to be nearly identical to Apple’s highly stylized Apple Stores, including a winding staircase, blue employee T-shirts and name tags with Apple logos. The inspection will cover business licences, authorised permits of brand use and the purchasing channels of each store.
Results of the inspection will be announced to the public in due course.
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