All Apple articles
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AnalysisAnalysis: Can Battersea power London’s retail revival?
After decades of delays, the redevelopment of London’s iconic Battersea Power Station is preparing to open later this year. Will it supercharge the capital’s post-pandemic retail revival?
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Analysis
Pushing your purpose, driving diversity and reinventing stores – the best of WRC 2022
Ahold Delhaize, Nike, Ikea and Currys – the big names and key takeaways from WRC 2022
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Analysis
Tracker: Retail reacts to Russia’s invasion of Ukraine
Retail Week rounds up the actions being taken by retailers in response to Russia’s invasion of Ukraine. Last updated March 29, 2022.
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Opinion
‘Regulation of online giants is one of the most important policy challenges of our time’
Regulation is not about constraining tech innovation, but sharing it more widely and increasing competition, says Michael Jary, senior adviser at OC&C Strategy Consultants.
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Prospect Analysis
Apple (Overview)
Apple is the designer of the popular iPhone and Mac products. It began establishing its own network of retail stores from the late 1990s as it sought to achieve greater control over the marketing of its products.
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Prospect Analysis
Apple (Financials)
Only 34% of the group’s global sales were generated directly - just under £73bn - in FY2020, with 66% of sales coming through third-party distribution channels.
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Prospect Analysis
Apple (SWOT)
Strengths Products – Apple’s ascent has been driven by several innovative and highly desirable products. This has helped generate sales of just under £1.1bn through the Apple stores in the UK, while additional turnover is generated through its online site and third parties. Stores – Apple operates a very successful ...
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Prospect Analysis
Apple (Strategy)
Under the direction of Angela Ahrendts as head of Apple’s global retail operations for five years to 2019, its retail business was revitalised. Ahrendts unified the store and ecommerce operations into a single unit and oversaw the development of a new store design.
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Prospect Analysis
Apple (People)
Apple’s company culture has been very much shaped by the late Steve Jobs and is encapsulated by its former marketing slogan to “Think different”.
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Prospect Analysis
Ecommerce at Apple
Apple sells its products worldwide through its retail stores, online stores and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers and value-added resellers.
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Prospect Analysis
Supply chain at Apple
Apple outsources many facets of its supply chain, including production and logistics, and has developed long-term relationships with suppliers that enable it to quickly scale production for existing and new products.
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Prospect Analysis
Customer and marketing at Apple
Apple has a premium positioning and targets more affluent customers by way of its high price points. Nevertheless, the brand has a wide appeal across all socio-economic groups and is able to target more price-sensitive consumers through a product segmentation strategy whereby it offers older models at lower prices.
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Prospect Analysis
Stores at Apple
While the Apple stores have been credited with setting the benchmark for store design and customer services, many other mainstream electricals retailers have adopted some of these concepts in the meantime.
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Prospect Analysis
Technology strategy at Apple
The company’s business strategy leverages its ability to design and develop its own operating systems, hardware, application software and services.
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News
Apple’s profits double as Chinese sales soar
Apple has recorded soaring sales since the beginning of the pandemic, with particular momentum seen in China.
